We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. Through Hollywood Life’s expertise in creating these essential and complex partnerships, your story will be better brought to life.
A Thing or Two About Hollywood
Hollywood is a neighborhood in the central region of Los Angeles, California. Its name has come to be a shorthand reference for the U.S. film industry and the people associated with it. Many of its studios such as Columbia Pictures, Disney, Paramount Pictures, Warner Bros., and Universal Pictures were founded there; Paramount still has its studios there.
Hollywood was incorporated as a municipality in 1903. It was consolidated with the city of Los Angeles in 1910 and soon thereafter a prominent film industry emerged, eventually becoming the most recognizable in the world.
Development of Hollywood
A large sign reading HOLLYWOODLAND was erected in the Hollywood Hills in 1923 to advertise real estate developers Woodruff’s and Shoults’ housing development. In 1949, the Hollywood Chamber of Commerce entered a contract with the City of Los Angeles to repair and rebuild the sign. The agreement stipulated that LAND be removed to spell HOLLYWOOD so the sign would now refer to the district, rather than the housing development.
During the early 1950s, the Hollywood Freeway was constructed through the northeast corner of Hollywood.
The Capitol Records Building on Vine Street, just north of Hollywood Boulevard, was built in 1956, and the Hollywood Walk of Fame was created in 1958 as a tribute to artists and other significant contributors to the entertainment industry. The official opening was on February 8, 1960.
The Hollywood Boulevard Commercial and Entertainment District was listed in the National Register of Historic Places in 1985.
In June 1999, the Hollywood extension of the Los Angeles County Metro Rail Red Line subway opened from Downtown Los Angeles to the San Fernando Valley, with stops along Hollywood Boulevard at Western Avenue (Hollywood/Western Metro station), Vine Street (Hollywood/Vine Metro station), and Highland Avenue (Hollywood/Highland Metro station).
The Dolby Theatre, which opened in 2001 as the Kodak Theatre at the Hollywood & Highland Center mall, is the home of the Oscars. The mall is located where the historic Hollywood Hotel once stood.
The Academy Awards are held in late February/early March (since 2004) of each year, honoring the preceding year in film. Prior to 2004, they were held in late March/early April. Since 2002, the Oscars have been held at their new home at the Dolby (formerly Kodak) Theater at Hollywood Boulevard and Highland Avenue.
The annual Hollywood Christmas Parade: The 2006 parade on Nov 26 was the 75th edition of the Christmas Parade. The parade goes down Hollywood Boulevard and is broadcast in the Los Angeles area on KTLA, and around the United States on Tribune-owned stations and the WGN superstation.
The Hollywood Half Marathon takes place in April (since 2012) of each year, to raise funds and awareness for local youth homeless shelters. The event includes a Half Marathon, 10K, 5K, and Kids Fun Run along Hollywood Blvd.